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Every business owner has a goal or a dream – our job is to make it come true.
Sounds easy, right? It depends…
Where are you now? How big of a push do you need to get you to your monthly goals to help you reach your quarterly and yearly goals? Have you sat down and thought that out yet?
Digital Marketing is just a means to an end. We’ve developed a process that works for almost every single business we work with.
We haven’t reinvented any wheel, we just wrap that wheel with the best tire and put it on the best car.
That’s just the 30,000-foot view.. Wait until you see the full details on how we’ve helped other businesses do $1M+.. Overgrow their office space and HAVE to move to a bigger, nicer one.. Open up a second and 3rd location..
Still reading? Let’s jump on a quick call to see if we would be a good fit for each other.
Want to Drive The RIGHT Traffic To Your Business?
The end game of almost every marketing campaign is to make a business grow by decreasing Cost Per Acquisition (CPA) and effectively increasing Return On Investment (ROI). There are several steps that need to happen first.
Here’s something to start with:
1 | Branded Search – showing content focused on your business/company name. These can also be shown with your products, services, offers, etc.
2 | High Level Search Intent – content focusing on those people who are searching for the product or service that you offer, but not using your company name. Maybe they haven’t even heard of you yet.
3 | Low Level Search Intent – content focusing on things that are related to your product or service.
When your website, content, and ad accounts are set up the right way, you will bring in better leads & appointments, higher sales, and ultimately, make your business grow.
Food For Thought…
Google has an approximate 87% market share in the search engine industry, so most of the following information will apply specifically to the Google Ads platform, however, it is applicable to other search engines like Bing, Yahoo, Ask, and others.
Every time a search is made that your ad might qualify for, search engines use a complex algorithm to measure how relevant they think your ad is to the searcher’s query. They care about how relevant your ad is for three basic reasons:
1 | Does your ad increase the user’s value-per-search?
2 | Does your ad increase the advertiser’s value-per-click?
3 | Does your ad increase the likelihood of the user coming back for future searches?
This measurement of relevance is called Quality Score, and it directly affects your Ad Rank and Cost Per Click.
The best Quality Score your keywords can have is a 10/10, but having a QS that is a few points lower doesn’t ruin your chances of ranking. Typically, you want your keywords to have a QS of 6/10 or higher. The rare exception to that guideline is if there are keywords converting – then we would then make the content on your landing page more relevant.
To put it simply, if you have high Quality Scores, you pay less and it’s easier for you to take the top rankings. If you have really low Quality Scores, you will pay more per click and it will be harder for you to have higher rankings. Search engines, in a way, put keywords with low Quality Scores on the back burner and reward those with high scores as priority. Their main goal is to have people return to use their search engine, whether it be Google, Bing, Yahoo, or even AOL.. lol