Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Search Engine Marketing
Search Engine Marketing (SEM) is the art of showing relevant ads to interested Google traffic. Magnetiq can help you by managing your ad campaigns to be as effective and productive as possible.
Search Engine Marketing (SEM) is a blanket term used to describe a variety of paid online advertising efforts. When ads are run correctly, they can attract highly-qualified traffic to your website. At the center of SEM are the ads found in the search results of Google, Bing and other search engines.
The term Pay-Per-Click (PPC) is also used to refer to paid advertising on search engines, social platforms, and throughout the digital world. Pay-Per-Click is the term used because you generally pay a certain amount each time someone clicks on your ad.
As you may know, you can run ads on just about any online platform nowadays. Combining your efforts between the search engines and social media platforms will greatly increase your online presence and bring you the most relevant traffic. You can optimize ads for lead generation, online sales, scheduling, and pretty much anything else you would use your website for!
Social Media Marketing
Social Media Marketing is the ability to build and maintain relationships with your customers and prospects, as well as build your social footprint. Every business should now have somewhat of a social presence, making it more comfortable for people to reach them.
Social Media Marketing is, in a way, similar to running display ads through Search Engine Marketing. However, they do have their own set of rules, algorithms and expectations.
These social media platforms (Facebook, Twitter, Instagram, LinkedIn, Snapchat, etc) are still relatively new and as a result, they can get you cheaper traffic than Google, but the trick is how to ensure that the traffic is qualified.
Yes, you technically could learn how to run these ads yourself, but is it worth all the time and energy away from what you are best at?
Additionally, there is a cost associated with trying it on your own. You will need to spend money and hope it works out. This is why numerous clients come and talk to us, because they are sick of trying to figure it out and want it managed professionally.
One of the most important things we focus on with Social Media Marketing is connecting with your target audience.
This is your online billboard, business card, attention grabber, bread and butter… whatever you like to call it! Make it stand out from your industry’s crowd and reach your visitors in a way that resonates with them.
Your website can be built to your spec and really show your personality and company culture. Many web designers today are charging a premium for a cookie-cutter website that looks just like another in your industry.
Whether you’re generating leads on your website or selling goods and services, we can help you achieve your goals and try to do so in a timely manner.